Marketing management notes by philip kotler biography
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This document provides an overview of Philip Kotler's book on marketing management.
Marketing management pdf notes
“Marketing Management” by Philip Kotler is a foundational text that offers a thorough understanding of marketing principles and practices.
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Marketing Management owes its success to its maximization of three dimensions of marketing coverage: depth, breadth, and relevance.
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Philip Kotler is one of the world’s leading authorities on marketing.